Text quality as restaurant economics
von 
Hans-Peter Förster, Autor
19.02.2007 - 18:05 - Advertisement & Marketing
(prcenter.de) A new program module for Microsoft Word
understanding, motivation and profitability promotes
Joseph Pulitzers rules, briefly, clearly, to write graphically and carefully sound simple. The new text Mentor, an ADD on for PC user, makes the sample on' s example. The alarm bells let a sample analysis from three coincidentally selected business reports ring: There the speech is from division-spreading personnel measures of adaption, statistical claim bar value procedures and from LoansandReceivablesBestand!
May one afford in the today's flood of information still text quality so lacking? Such word Ungeheur restrains the knowledge transfer, clogs the communication river, neglects the emotion and robs much time. The consequence is attention lacking of the readers, who admission of information shrinks, the motivation sinks. That applies to coworkers in the internal as to customers in external enterprise communication.
Text quality is not a question about the business size. In publishing houses lectors are mandatory, companies afford Terminologen and companies furnish groups of language services. Also smaller and medium-size enterprises can seize the initiative for understandable, more profitable texts. For all, which write in the occupation, there is a new, preventing means against letter process ions, incomprehensible technical terms or exaggerated Anglomanie. The speech is of the text Mentor, a software, which promotes clear, short and understandable word variety. A controller, the Wording index, supplies a situation picture of the text quality. One needs in addition a PC with Microsoft Windows and Word. In a dialogue box presents a virtual litmus strip, which thing is: With barrier-free texts it discolours green, with word poverty and letter process ions in a warning red.
Are texts how productive? Samples from different departments can be packed and analyzed into a file container. Thus one wins fast a picture, how it stands around the write culture in the enterprise. By Wording index text documents receive minimum -20 and maximally +20 points. The more highly the value, so much the better. The user decides, to which criteria with the different analyses is to be particularly paid attention and his individual Scorecard provides itself.
The program is as simple to handle as check spelling. In the background are located complex formulas and data bases, under it the most frequent word forms, cliches and Anglizismen. The administrator can access the data bases and extend entries: Difficult foreign words, became outdated to technical terms, expressions, Kanzleisprache, Helvetismen or Austriazismen. From a Textkorpus numerically sorted word hit parades can arranged word lists be generated or alphabetically.
Publisher of this new Tools is Hans Peter Förster, Wegbahner for Corporate Wording® and F.A.Z. Top Seller author “texts like a professional”. The text Mentor of the Word ADD on expert Axel stone fount was programmed. The inexpensive remedy for lack of text is available under www.asteinborn.de as basic test version for 30 a day test.
Enterprises, which want to protect themselves against the fall in the language sump of the arbitrarynesses, find all details over single and multi-place solutions of the professional network version under www.wording.de.
“One needs usual words and legend unusual things”, guessed once Schopenhauer. Special and situation connection must one further judge. The style of each business language is free. It must be only constant, reflect the values of the enterprise and consider needs of the target groups. Whether stressed conservatively à la coffee house Dallmayr gives or inspire-rationally like IKEA, the management in the example. This shot individuality ennobles each enterprise. A goal of the publisher: “At the end stand content coworkers, who save time during the writing. Text quality affects the customers positively, the image rises and with it concomitantly the customer loyalty and the mark value. The Top management wins higher reputation.” Result: small employment and high effect.
Detail
www.asteinborn.de
Shareware version, TEXTmentor 2007 basic
30 days test, registration 60 EUR
www.wording.de
Network version, TEXTmentor 2007 per
Single place license: 400 EUR + VAT.
Contact Informations
Hans-Peter Förster
Autor/Freier Journalist
Johann-Peter-Hebel-Weg 35
79737 Herrischried
Tel: 07764-6633
Hans Peter Förster developed the concept Corporate Wording® and the method of the 4-Farben-Sprache. He works for 25 years freely and independently. Förster wrote the F.A.Z over 35 books, among them. Top Seller “texts like a professional” in the 8. Edition as well as the MERIANguide “travel guide cruises”. In the ZfU internationally Business School, Switzerland, he is core Faculty member and teaches Corporate Wording. It was distinguished with the ZfU Teaching Award in gold. In the euro forum publishing house is Förster of technical directors/conductors of the written management training course “texts like a professional”. Project and practical experience reflect the long reference list, among them world market leaders, specialists and tradition enterprises from approximately 20 industries. www.hans-peter-foerster.de
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